Platform hub

Twitch calculators

Twitch ads, subscriptions and streaming sponsorship tools.

Model

Platform-specific

We use the monetization model that best matches the platform instead of applying one generic RPM formula everywhere.

Data

Editable

Scenario assumptions live in one central dataset so updates can be reviewed and regenerated.

Explore

Cross-platform

Compare a scenario with other platforms at the 1M views comparison tool.

Compare platforms →
Sources

Primary references

Twitch Ads Manager

Ads and revenue share documentation

Open source →
Twitch Plus Program

Subscription revenue share details

Open source →
WORKED EXAMPLES

What this looks like in practice.

Illustrative scenarios using typical benchmark assumptions. Your rates will differ — adjust them in any calculator.

Rex
FPS streamer · 1M ad-served views/month
1,000,000 ÷ 1,000 × $3.00 ad RPM = $3,000/month

Ads only — subs and donations are separate.

Yuki
Just Chatting · 300K ad-served views/month
300,000 ÷ 1,000 × $3.00 ad RPM = $900/month

Smaller, loyal community.

Dex
Speedrunner · 4M ad-served views/month
4,000,000 ÷ 1,000 × $3.00 ad RPM = $12,000/month

Marathon events spike ad views.

SEASONALITY

Ad demand moves with the calendar.

December advertisers pay roughly 2.3× January rates. Every calculator on this site includes a Season selector that applies these editorial multipliers.

MonthScenario multiplierWhat it models
January×0.65Post-holiday dip
February×0.75Slow recovery
March×0.88Spring demand
April×0.92Steady demand
May×0.97Near average
June×0.92Early summer
July×0.87Summer dip
August×0.90Late summer
September×0.97Back-to-school
October×1.12Q4 ramp-up
November×1.32Holiday peak
December×1.50Peak holiday demand

Editorial scenario multipliers, not platform-published rates. How we calculate →